Kev zoo nkauj rov qab los, ib qho kev tshawb fawb hais tias. Cov neeg Amelikas tau rov qab mus rau qhov kev zoo nkauj ua ntej kis thoob qhov txhia chaw thiab kev tu cev, raws li kev tshawb fawb los ntawmNCS, lub tuam txhab uas pab cov hom lag luam txhim kho cov txiaj ntsig ntawm kev tshaj tawm.

Cov ntsiab lus tseem ceeb ntawm kev tshawb fawb:

• 39% ntawm Asmeskas cov neeg siv khoom hais tias lawv npaj yuav siv ntau lub hlis tom ntej ntawm cov khoom uas txhim kho lawv cov tsos.

• 37% hais tias lawv yuav siv cov khoom uas lawv nrhiav tau thaum lub sijhawm Covid kis thoob qhov txhia chaw.

• Ze li ntawm 40% hais tias lawv npaj yuav nce lawv cov kev siv nyiaj rau cov khoom siv tshuaj pleev ib ce thiab kev saib xyuas tus kheej

• 67% xav tias kev tshaj tawm yog qhov tseem ceeb hauv kev cuam tshuam lawv cov kev xaiv ntawm cov khoom zoo nkauj / tu cev

• 38% hais tias lawv yuav kav ntau dua hauv khw

• Ntau tshaj li ib nrab-55%-ntawm cov neeg siv khoom npaj yuav nce lawv cov kev siv cov khoom zoo nkauj

• 41% ntawm cov neeg siv khoom muab qhov tseem ceeb ntawm cov khoom lag luam zoo nkauj

• 21% tab tom nrhiav vegan khoom xaiv.

"Lub zog ntawm kev tshaj tawm muaj ntau pom tseeb hauv cov txiaj ntsig kev tshawb fawb no, uas 66% ntawm cov neeg siv khoom hais tias lawv tau yuav ib yam khoom tom qab pom kev tshaj tawm rau nws," said Lance Brothers, tus thawj coj nyiaj txiag, NCS (NCSolutions). "Tam sim no yog lub sijhawm tseem ceeb rau kev zoo nkauj thiab kev saib xyuas tus kheej kom nco ntsoov cov neeg ntawm qeb thiab cov neeg siv khoom lag luam yuav tau tso tseg," nws hais ntxiv, "Nws yog lub sijhawm los txhawb kev xav tau rau lub hom phiaj raws li txhua tus neeg taug kev hauv ntiaj teb kev sib raug zoo. Qhov ntawd yog 'lub ntsej muag ntawm tus kheej' thiab tsis yog los ntawm lub koob yees duab lens xwb."

Cov neeg siv khoom npaj li cas rau kev yuav khoom?

Hauv kev sojntsuam, 39% ntawm cov neeg siv khoom Asmeskas hais tias lawv xav tias yuav nce lawv cov kev siv nyiaj rau cov khoom zoo nkauj thiab 38% hais tias lawv yuav nce lawv cov kev yuav khoom hauv khw, tsis yog hauv online.

Ntau tshaj li ib nrab-55%-ntawm cov neeg siv khoom npaj yuav nce lawv cov kev siv tsawg kawg ib yam khoom zoo nkauj.

• 34% hais tias lawv yuav siv xab npum ntau dua
• 25% ntau deodorant
• 24% ntau lub qhov ncauj
• 24% ntau lub cev ntxuav
• 17% ntau pleev.

Kev sim ntau thiab tsawg yog nyob rau hauv kev thov-Thiab kev siv nyiaj tag nrho yog nce

Raws li NCS's CPG Purchase Data, cov khoom lag luam loj tau nce 87% hauv lub Tsib Hlis 2021, piv rau lub Tsib Hlis 2020.

Ntxiv rau-kev siv nyiaj rau cov khoom siv suntan yog 43% siab dua xyoo dhau los.

Cov neeg siv khoom kuj tau siv ntau dua rau cov plaub hau tonic (+ 21%), deodorant (+ 18%), tshuaj tsuag plaub hau thiab cov khoom siv plaub hau (+7%) thiab kev tu lub qhov ncauj (+6%) rau lub hli, piv rau xyoo dhau los (Tsib Hlis 2020).

NCS hais tias, "Kev muag khoom zoo nkauj tau nce mus zuj zus txij li lawv qhov qis ntawm qhov siab ntawm kev sib kis thaum lub Peb Hlis 2020. Thaum lub caij Christmas 2020, kev muag khoom zoo nkauj tau nce 8% xyoo dhau los, thiab Easter lub lim tiam tau nce. 40% xyoo dhau los. Cov qeb tau rov qab mus rau 2019 qib. "

Qhov kev tshawb fawb tau teb thaum Lub Rau Hli 2021 nrog 2,094 tus neeg teb, hnub nyoog 18 thiab tshaj saud, thoob plaws Asmeskas