Cov ntawv thov tshiab, cov khoom siv hauv eco-phooj ywg, cov qauv pib pib, thiab cov tshuaj tsuag txawv txawv tshwm sim los daws cov kev xav tau ntawm cov neeg siv khoom uas tau tsav los ntawm kev ruaj khov, hloov mus rau tiam, thiab txuas ntxiv kev hloov pauv digital.

Perfume, ib qho khoom lag luam cim ntawm lub ntiaj teb kev zoo nkauj, yog pheej rov tsim kho nws tus kheej kom muab cov kev tsim kho tshiab uas zoo siab rau peb.Kev xav tseem ceeb yog qhov tseem ceeb rau ntu kev zoo nkauj no nyob rau hauv tas li, raws li pom los ntawm cov duab.Rau 2019, lub ntiaj teb kev zoo nkauj muaj 220 billion Euros tshaj tawm kev loj hlob ntawm 5.0% piv rau 2018, (5.5% kev loj hlob hauv 2017) nrog ntau dua 11% mob siab rau cov tshuaj tsw qab.Rau xyoo 2018, tag nrho cov tshuaj tsw qab yog $ 50.98 billion nrog 2.4% kev loj hlob piv rau 2017. Kaum xyoo dhau los, hauv 2009, tag nrho cov tshuaj tsw qab tau nce 3.8% piv rau 2008 txog $ 36.63 billion.

Qhov kev loj hlob tag nrho hauv ntiaj teb kev zoo nkauj tshuav nuj nqis ntau rau kev txhim kho cov khoom kim heev (+ 11% ntawm kev muag khoom hauv 2017), kev muag khoom hauv Asia (+ 10% ntawm 2017 muag), ecommerce (+ 25% ntawm 2017 muag), thiab mus ncig-khoom muag (+ 22% ntawm 2017 muag).Txij li xyoo 2018, lub ntiaj teb naj hoom kev lag luam tau nce mus rau C nrog kev kwv yees rau thawj ib nrab ntawm 2019 uas ua rau ob npaug ntawm cov nqi lag luam hauv plaub xyoos tom ntej!

Ntim, ib qho cuab tam tseem ceeb rau lub ntiaj teb kev zoo nkauj, ua lub luag haujlwm tseem ceeb hauv kev lees paub ntawm cov khoom lag luam lossis cov khoom lag luam kom zoo nkauj.Tseeb, rau cov tshuaj pleev ib ce, ntim cov khoom lag luam tus nqi ntau tshaj nws cov haujlwm tseem ceeb ntawm kev tiv thaiv cov khoom.Qhov kev lag luam cuam tshuam ntawm pob - ntsuas ntawm 82% rau txhua qhov kev lag luam - nce mus rau 92% hauv lub ntiaj teb kom zoo nkauj.Qhov feem pua ​​​​siab yog ib feem ntawm cov txiaj ntsig tshwj xeeb ntawm cov ntaub ntawv siv (48% kev hloov kho tshiab rau cov tshuaj pleev ib ce) thiab cov lus hais txog kev ntim khoom (20% kev hloov pauv tshiab rau cov tshuaj pleev ib ce).

Rau perfumes, lub raj mis tseem yog ib qho kev zam ntawm kev paub txog cov tshuaj tsw qab zoo.Tab sis cov khoom tshiab tau tuaj txog.Cov hnub qub lees paub uas ib txwm muaj feem cuam tshuam nrog cov tshuaj tsw qab tam sim no muaj kev sib tw los ntawm cov neeg muaj koob meej tshiab thiab lawv cov "tsim tsim tsim" rau cov khoom lag luam thiab cov khoom lag luam.

Tam sim no, cov fwj tshuaj tsw qab ib txwm nyob nrog cov pob khoom nyob rau hauv qee zaum cov duab txawv txawv, qhov muag plooj thaj tsam ntawm cov tsim thiab lub ntiaj teb tshiab.Txawm li cas los xij, cov txheej txheem thiab cov ntaub ntawv yuav tsum ua raws li kev xav ntawm cov neeg tsim khoom!

Kev tsim kho tshiab hauv kev ntim khoom suav nrog cov duab thiab cov ntaub ntawv, nrog rau lub tswv yim no tsis muaj kev cuam tshuam ntawm eco-sustainability, uas kuj tau sib koom rau cov qauv.